Google Changes May Spell the End of Top Rankings for Non Mobile Responsive Websites

If you haven’t heard, Google is rolling out a new mobile-friendly algorithm change on April 21st which may impact your search engine rankings.

If you own a small business in Belfast and are heavily reliant on traffic from Google then you need to be aware that your web ranking could take a heavy hit from the  new Google rules.

Sites that are responsive and mobile-friendly will now have a ranking advantage over their competitors. This is the perfect time to upgrade your site to a fully responsive web design and meets Google’s mobile-friendly requirements.

How do you know if your site will be affected? Simply enter a web page URL here:

https://www.google.com/webmasters/tools/mobile-friendly/

If you get a “Not mobile-friendly” message, chances are good that your site rank will drop as your mobile-friendly competitors jump ahead of you.

If you have added your website above and realise that you do not have a mobile responsive website then you need to get in touch to change over your site to a compatible design.

This is what Google has to say over on their blog:

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Use the contact link at the top of the page or phone us today to discuss your options.

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Filed under: Search Engine Ranking

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